Boredom has struck the Internet, and it is again the SAME OLD statement “CONTENT IS THE KING.” Who has ever gone beyond, or even tried of going beyond this statement? Not many, and even those, who tried, were struck by the thought – “How the KING is controlled?”
Content Expression, Content Appearance and Content Curation matters the most and everywhere. The KING can only earn respect, if he has the throne, which is decorated and organized. Disorganized character will not yield any results… No user engagement, No interest and beyond everything else – NO BUSINESS AT ALL.
You don’t need to write the CONTENT only for the purpose of fulfilling bots. On the contrary, your writing should have GOOD EXPRESSION, PERFECT APPEARANCE and more importantly, it requires curation. The content should be interesting to read; but the whole idea is … How to Raise the Interest Levels???
Writing anything on any subject cannot make the content interesting. It would definitely not put forth STEALING SHOW. Audience which somehow comes to your blog or article will start feeling listless, and this is where the whole idea of writing and staying in the business, falls into nether world.
The frequency of reading the content and commenting is important, because this is going to tell you how effective the content is written, and what appeal it creates in the minds? When we talk of the content engagement, what really matters is the:
Content Expression | Content Appearance | Content Curation
High Frequency of Reading is the Result of = Content Expression + Content Appearance + Content Curation
Decoration has its own place, when it comes to content marketing. It is the decoration that would ultimately lead the way to terrific audience appeal. Whether it is Content Expression or Content Appearance or Content Curation, each of these aspects plays the role in the content engagement and content marketing. How? Here are the few points to look into:
- Content Expression –
Content, which is written and expressed in poor and confusing manner, will not make any sense to the reader. And just in case there is no sense in the articles, business engagement does not happen. All efforts in writing the content are wasted away with time. Make the content expressive to the extent that it becomes really happening.
- Content Appearance –
Good expression in the content leads your way straight to appearance of the content. When we talk of the content appearance, we intend to talk about feeling. There is lot of content written on the web, but close to 95% of it is thin and have no relevance to the subject it is talking about.
- Content Curation –
For making the user engagement necessary, it is essential to beautify the content. More importantly, you need to curate the content and organize it in a logical manner. This logical organization of content will play key role in content curation. Use of graphics is yet another pragmatically effective way of curating the content.
Content ALONE will not DO ANY WONDERS in your BUSINESS. Ultimately, it is the way you are going to make the content appear to the reading audience that gives it the real value and sense.