B Block Community Center, Janak Puri - New Delhi -110058 - Oasis of English and Internet Lingo


Zero Moment of Truth -  A Phenomenon on Online Buying

How QUALITY CONTENT ONLY Influences Customer’s Buying Decision on Internet through Zero Moment of Truth (ZMOT) Cycle

Web is flourishing with B2C portals or online stores, and customers throng on these portals in qwazillion numbers, making one decision after the another to shop for the products. The buying decision of internet buyers is influenced by Zero Moment of Truth, or ZMOT (ZEE – MAUT).  This is the […]

Photograph in the CV and Resume

Why is it Important to have an Expressive Photograph included in your CV/ Résumé

You should have an expressive photograph in your cv and resume. It is a MUST HAVE ENTITY. A Résumé or CV without a good photograph is like a speaking about something without PUNCH in it. Like in case of your Résumé or CV, it also goes with your photograph. No […]

Business Closed Forever

Why Content Fails your Business More Often than it Creates the Success

Content, and I mean whole of it, is a business breaker and a business maker. Success is evaluated on content quality. This can be a tricksy affair!  Many business owners, especially those, who are spending more money in their online ventures, have begun to learn in the hard way why […]

Yoga is for Expressive Writing

How Yoga Helps the Writer to Spring the Creative Juice out of Him

In the huge and growing world, where many people are taking to the writing tasks either in their homes, or in the offices, it becomes evident to discuss how they could fill themselves or invigorate the lost creative juice.  Writing is a creative form of expression, and it cannot be […]

SEO Humor in English

Humor on the SEO Industry

Humor#1 Did you gotcha “bunch of roses”? It’s our anniversary. Ohhhshhhh… I had a high ranking for the key phrase on Google. Irrrrrkkkk… “Anniversary” didn’t come up in the top search results! Humor#2 I’m thinking of building a search engine. I’ve taken a pledge this New Year. Wow, that’s kewl […]

World of Internet Writing

10 Precautions to Heed to, When Writing for the Web

Internet brought a quick way of learning, and it also dished out an offbeat source of earning, especially for the new age internet based writers. Many new young writers began to emerge, and their religion was to earn by writing for the internet. You could come across a blog written […]


Wole Soyinka – Named and Famed Nobel Laureate from Nigeria with an Unflinching Title of Poetic Dramatist

Very few people on this materialistic earth (especially where heightened glory is given to science and technology research, and of course internet too) are respected for arts and literature, and Wole Soyinka and Christropher Fry belong to the undisputed clan of most recent and the sprightliest of all the twentieth […]

Dark Businesses and Jargon Keyphrases

Businesses are Losing to Jargon Keyphrases: Who are the Blame Agents

Have you ever come across phrases like: Travel in Kalifornia, bad credit history no credit check loans, adventure tourism spots Brussels, Taj Mahal, Agra, Japan Earthquakes? From the protocols of English language, these key phrases are misnomers, which stand no way towards building the reputation of any business. However, from […]

Unfuckwithable Traits

11 Traits that Make You Unfuckwithable Forever

Human beings have been one of the most sagacious species, which continue to inhabit the Earth. Each member within the species vie for space, power and the authority, which will help them to create their hegemony. In other words, each individual wants to become a truly unfuckwithable entity. But, what […]

Setting the page on fire with some hard work

Why is Content Cramming Not a Recommended White Hat Strategy?

Want to piece up lot of information at one place, thinking it is going to give your web businesses a potential ranking? You are going wrong Mr. KNOWALL digital marketer. Providing all important piece of information in one leg on the limited space is like vouching for uncertain glory. This […]